Lesson 4: Success in ‘Pay Per Click’ Search Marketing
Were taking a break from the Search Engine Optimisation process this month and, by popular demand, we’re taking a look at how to make ‘pay per click’ advertising a success. PPC is becoming huge for...
View ArticleLesson 5: Better Keywords will bring you More Business
More on keywords now folks.We’ve discussed this before in Lesson 3 but its such an important factor in bringing you the right traffic ( and hence more business ) that I’m going to outline a more...
View ArticleLesson 6: Hot Title Tags for a No 1 Ranking
Previously we have discussed the importance of finding good keyphrases for attracting potential buyers to your site. Having found them the question is what do we do with them. Many of you will know the...
View ArticleLesson 7: Optimising ‘on page’ factors for top rankings
We’re going to finalise our discussion on optimising ‘on page’ factors this month. If you implement this lesson, along with the previous lessons, you should start getting really good rankings. Next...
View ArticleLesson 8:Develop Backlinks to Bury the Competition
So, I’ve shown you how to generate the best keyphrases, how to identify spidering issues, how to structure your metadata and how to write visible keyphrase rich copy -is that it? Will that get me top...
View ArticleLesson 9: Let’s get linked!
Last time we discussed the importance of developing backlinks and some associated factors to be aware of, like anchor text, Page Rank and relevance. This time I want to provide you with an approach and...
View ArticleLesson 10: The End of the Road: Measure and Modify
This is the last lesson in our series and from next month the newsletter will take a different (but still very interesting) stance to help you improve your search marketing, but more about that next...
View ArticleGoogle – Setting Up An Account
As we all know Google is the main search engine, so it makes sense to make use of all Google has to offer when optimising websites for search engines. Here is a step by step guide to help you create a...
View ArticleGoogle Analytics – Setting Up An Account
Follow the simple steps to set up your analytics account…. Please go to http://www.google.com/analytics/sign_up.html and enter your Google account login details to sign up. (Larger Image) On the next...
View ArticleGoogle Webmaster Central – Setting Up An Account
In a previous lesson we have shown you how to set up a Google account. One of the main factors of ongoing SEO is to track the progress of your website. This needs to be set up from day one. Here is a...
View ArticleLesson 4: Success in ‘Pay Per Click’ Search Marketing
Were taking a break from the Search Engine Optimisation process this month and, by popular demand, we’re taking a look at how to make ‘pay per click’ advertising a success.PPC is becoming huge for...
View ArticleLesson 5: Better Keywords will bring you More Business
More on keywords now folks.We’ve discussed this before in Lesson 3 but its such an important factor in bringing you the right traffic ( and hence more business ) that I’m going to outline a more...
View ArticleLesson 6: Hot Title Tags for a No 1 Ranking
Previously we have discussed the importance of finding good keyphrases for attracting potential buyers to your site. Having found them the question is what do we do with them.Many of you will know the...
View ArticleLesson 7: Optimising ‘on page’ factors for top rankings
We’re going to finalise our discussion on optimising ‘on page’ factors this month. If you implement this lesson, along with the previous lessons, you should start getting really good rankings.Next...
View ArticleLesson 8:Develop Backlinks to Bury the Competition
So, I’ve shown you how to generate the best keyphrases, how to identify spidering issues, how to structure your metadata and how to write visible keyphrase rich copy -is that it? Will that get me top...
View ArticleLesson 9: Let’s get linked!
Last time we discussed the importance of developing backlinks and some associated factors to be aware of, like anchor text, Page Rank and relevance. This time I want to provide you with an approach and...
View ArticleLesson 10: The End of the Road: Measure and Modify
This is the last lesson in our series and from next month the newsletter will take a different (but still very interesting) stance to help you improve your search marketing, but more about that next...
View ArticleGoogle – Setting Up An Account
As we all know Google is the main search engine, so it makes sense to make use of all Google has to offer when optimising websites for search engines. Here is a step by step guide to help you create a...
View ArticleGoogle Analytics – Setting Up An Account
Follow the simple steps to set up your analytics account….Please go to http://www.google.com/analytics/sign_up.html and enter your Google account login details to sign up.(Larger Image)On the next...
View ArticleGoogle Webmaster Central – Setting Up An Account
In a previous lesson we have shown you how to set up a Google account.One of the main factors of ongoing SEO is to track the progress of your website. This needs to be set up from day one. Here is a...
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